|The 2022 CALP Schedule|
|Dates:||February 15, February 22, February 24, March 1st and March 8th|
February 15: 9:00am - 5:00pm
February 22, February 24: 9:00am - 5:00pm
March 1st: 9:00am - 3:00pm
March 8th: 9:00am - 12:00pm
This is an in-person class offering. Attendance required for all sessions.
$449 for GCAA Members
$689 for Non-Members
Tuition must be paid in full 2 weeks prior to the class start date.
GCAA Members may take advantage of the Easy Pay Installment Plan, which breaks your tuition for CALP into 4 payments. Please email Lonnie Harris for additional details.
High School Student & Veteran Discount: GCAA offers 15% off to high school, college students and Veterans.
No Cancellations & No Refunds will be available for any NAAEI Credential courses. No-shows will be responsible for full tuition.
Late registrants (up to 3 days prior to class) will incur a $50 fee for rush shipping of course materials.
Two weeks prior to the start of class.
- Relevant Laws and How to Apply Them
- Why your Competition Matters
- Sales Process & Building Relationships
- Effectively Meeting the Needs of Your Residents
- Marketing & Maintaining your Community
- Bringing in New Residents
- Market Analysis for Leasing Professionals
You'll learn about:
- Using technology to generate traffic
- Measuring and managing your community’s reputation
- Inspecting the leasing center, tour route, model units, and vacant apartments
- Researching the competition while building relationships with competitors
- Compiling a comprehensive community resource tool
- Creating effective marketing plans
- Relationship sales process and evaluating personal sales performance
- Evaluating a prospect’s commitment level and overcoming objections
- Preparing prospects for the next steps in the rental process
- Applying fair housing laws and communicating rental criteria
- Qualifying prospective residents according to rental policy
- Preparing and reviewing leases with new residents
- The move-in process
- Responding to resident issues and maintenance requests with appropriate follow-up
- Building relationships with residents and creating a sense of community
- Reporting incidents, maintaining documentation, and taking corrective action
- Maximizing revenue and operational efficiency
- Securing and processing lease renewals
- Conducting a market analysis