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Psychology of Marketing with Kate Irving Jarrell

Psychology of Marketing with Kate Irving Jarrell

Thursday, February 23, 2023
9:00 AM - 12:00 PM (EST)
16 Seats Remaining

Event Details

Psychology of Marketing with
Kate Irving Jarrell

Join Kate Irving Jarrell on February 23rd at the GCAA for a look into the way our customers' minds work when faced with a buying decision. Together, we'll discuss 10 psychological phenomena that influence decision making as well as way to use these tactics TODAY at your own community or company. This class is perfect for owners and supplier alike!

Event Details
  • Date: February 23, 2023
  • Time: 9AM - 12PM
  • Location: GCAA, Loebsack & Brownlee Education Center
    (3800 Arco Corporate Drive, Suite 175, Charlotte, NC 28273)

Ticket Pricing
  • Members: $69
  • Non-Members: $99

Cancellation deadline is February 20, 2023 by 5PM.


After a ten-year career in fashion retail and merchandising, Kate Jarrell joined the multifamily industry in 2012. Holding several titles from property manager to director of marketing, Kate now oversees marketing efforts for the Real Estate Division of BGSF and supports over 60 markets in the United States and Canada in social media campaigns, paid marketing efforts, marketing training, client communication and internal employee engagement. Moving forward, Kate will continue to shape the multifamily industry as well as the marketing field at-large using her unique fusion of creativity and innovation. Kate is a NALP and CAM designate, an educator for the Greater Charlotte Apartment Association, a part-time blogger and full-time Instagrammer. She lives in Charlotte with her husband and two perfect children.

For More Information:

Shelby Hughes
Shelby Hughes
Education & Training Manager Greater Charlotte Apartment Association (704)334-9511x104
Sponsor this class!


Dinner Meetings/Seminars: Reservations/cancellations must be made (either online, via email, or by phone) by the deadline published for each event on the GCAA’s website calendar ( 

NAA Education Classes: Registration and/or cancellation in writing only at least 14 days prior to initial scheduled class. For all GCAA events: No-shows and late cancellations will be responsible for payment.