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Educational Events

CALP: Certified Apartment Leasing Professional

Tuesday, May 18, 2021 at 9:30 AM (EDT) to Wednesday, June 23, 2021 at 1:30 PM (EDT)

Event Details

The CALP Virtual Schedule Includes Orientation and Review Session
Dates: May 18, May 25, June 1, June 8, June 15, June 23

May 18: 9:30-10:30 AM

May 25, June 1, June 8, June 15: 9:30am  - 1:30 pm 

June 23: 9:30-11:30 AM


This is a virtual offering via Zoom.  Invites will be shared by the instructor. 

 A computer with a camera will be required to attend. 


$449 for GCAA Members

$689 for Non-Members

Payment Policy

Tuition must be paid in full 2 weeks prior to the class start date. 

GCAA Members may take advantage of the Easy Pay Installment Plan, which breaks your tuition for CALP into 4 payments. Please email Lonnie Harris for additional details.

High School Student & Veteran Discount: GCAA offers 15% off to high school, college students and Veterans. 

Cancellation Policy

No Cancellations & No Refunds will be available for any NAAEI Credential courses.                    No-shows will be responsible for full tuition.                                                                                 

Late registrants (up to 3 days prior to class) will incur a $50 fee for rush shipping of course materials.

Registration Deadline

Two weeks prior to the start of class.

Curriculum Includes:

  • Relevant Laws and How to Apply Them
  • Why your Competition Matters
  • Sales Process & Building Relationships
  • Effectively Meeting the Needs of Your Residents
  • Marketing & Maintaining your Community
  • Bringing in New Residents
  • Market Analysis for Leasing Professionals 

You'll learn about:

  • Using technology to generate traffic
  • Measuring and managing your community’s reputation
  • Inspecting the leasing center, tour route, model units, and vacant apartments
  • Researching the competition while building relationships with competitors
  • Compiling a comprehensive community resource tool
  • Creating effective marketing plans
  • Relationship sales process and evaluating personal sales performance
  • Evaluating a prospect’s commitment level and overcoming objections
  • Preparing prospects for the next steps in the rental process
  • Applying fair housing laws and communicating rental criteria
  • Qualifying prospective residents according to rental policy
  • Preparing and reviewing leases with new residents
  • The move-in process
  • Responding to resident issues and maintenance requests with appropriate follow-up
  • Building relationships with residents and creating a sense of community
  • Reporting incidents, maintaining documentation, and taking corrective action
  • Maximizing revenue and operational efficiency
  • Securing and processing lease renewals
  • Conducting a market analysis