Fix Your Face
Webinar Wednesday · 1CEC
* Registration open until 9/21/26 at 5:00 PM (EDT)
Event Details
Ever feel like your job comes with a side of parenting?
From "Because I said so" policies to "Money doesn't grow on trees" budget constraints, onsite teams are often caught between resident expectations and corporate mandates. Let's have some fun reimagining classic parental sayings and explore how they show up in multifamily - from tech tools and tone of voice to operations and community culture.
Through everyday scenarios, audience shout outs, and a "Name That Parent" trivia game, reflect on how each interaction can turn the toughest moments into trust-building wins. Whether you're leasing, managing, or fixing what's broken, you're not just solving problems, you're building a brand. Let's make sure it's one all residents want to brag about.

Key Takeaways:
- Recognize the everyday opportunities onsite team members have to influence resident trust and loyalty through authentic, empathetic communication.
- Learn how to balance the use of technology and automation with personalized service to create meaningful, positive resident interactions.
- Identify strategies to handle challenging resident situations with professionalism and care, fostering long-term community goodwill.
- Apply actionable techniques to create consistent, positive resident experiences that reflect and reinforce the property s brand promise and values.
Registration
Must be made by the deadline published for each event on the GCAA’s website.
Cancellations
Must be received 72 hours in advance to membersvcs@greatercaa.org
NAA Education Courses
Cancellation in writing at least 14 days prior to initial scheduled class to membersvcs@greatercaa.org
GCAA Events
No-shows and late cancellations will be responsible for payment.
QUESTIONS
Director of Education, Melody Adames at melody@greatercaa.org

