Online Reputation: Establish & Manage Your Most Valuable Marketing Asset The average consumer is already 60% through the sales cycle before ever making contact with your business. Your customer is doing a ton of research and making decisions based solely on what they can find online. That's why your digital marketing presence and reputation are more important than ever before. Join Erica Byrum, Assistant Vice President of Social Media for Apartments.com in this important session on how you can create and maintain the best online presence for your business.
ABOUT THE SPEAKER Erica Byrum is the assistant vice president of social media for Apartments.com, a co-author of Youtility for Real Estate, a recipient of the PR News Social Media MVP award, the Sarah Malone award, a two-time President’s Club winner and a board member for the PRNews Social Shake-Up Show.