Sponsorships and Advertising
Sponsorships and Advertising
Any GCAA member in good standing is welcome to participate in the Association’s various sponroship programs and/or to advertise in its publications. Click on any of the sponsorship/advertising opportunities listed below for further details:
The GCAA’s Annual General Sponsorship Program
The Greater Charlotte Apartment Association is the largest and most successful multifamily housing organization in the Carolinas and one of the most respected in the country. Since 1977, the GCAA has done much for the local apartment industry, which now boasts a collective property value in excess of $4 billion. The GCAA currently represents 200 apartment owner/management firms, 450 apartment communities, and 276 associates (vendors).
Members who recognize the importance of the GCAA’s purposes and objectives may elect to provide additional, sustaining support to the Association via the General Sponsorship Program. This program has been well received in recent years. The GCAA has crafted appealing and appropriate sponsorship options in which a great variety of members can participate:
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Members can choose to have greater visibility and presitge via the program;
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Recognition is proportionate to the level of sponsorship;
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Smaller firms can participate in a meaningful way; and
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The program will continue to foster GCAA’s main objectives of industry-friendly legislation, quality education, and useful & timely information.
The sponsorship program is structured in three levels. For 2010 these were:
PLATINUM ($2200)
GOLD ($1400)
SILVER ($700)
Click here to see the corresponding benefits of each level of sponsorship.
Advertising Opportunities in the Apartment Times Magazine
Print advertising in the GCAA’s Apartment Times Magazine is an optimal method of targeting the multifamily industry. Over 1,100 copies of the Apartment Times are printed six times per year. Each issue is mailed to the entire GCAA membership base (developers, owner/operators, management companies, individual apartment communities, and vendor/suppliers) as well as to affiliated members of the Apartment Association of North Carolina, to other NAA-affiliated apartment associations, and to local/state government officials who represent the Charlotte region.
Advertising in the Apartment Times is affordable; the magazine is not published to make a profit, but rather to inform and educate our members while also providing them with unique marketing opportunities. A summary of current ad rates is below; you can also refer to these links for additional information:
Click here to view the current issue of Apartment Times.
Directory and Buyers’ Guide Advertising
Of the many publications that the GCAA offers to its members, one of the most useful is undoubtedly the annual Membership Directory and Buyers’ Guide. Members use this directory throughout the year and consider it a valuable resource for all of their multifamily industry needs. Advertising opportunities are available on a first-come, first-served basis. Click here for 2010-2011 Directory Advertising Rates.
Annual New Construction Tour Sponsorships and Advertising
GCAA’s annual New Construction Tour draws a unique audience of Charlotte-area multifamily housing owners, developers, and managers. Each year, participants tour several new apartment communities in a single geographic area. GCAA organizes the much-anticipated event which also includes transportation between properties and a final lunchtime program with one or more guest speakers. Various sponsorship and advertising opportunities are available; click here to review the options for the 2010 “Urban Excursion” Tour on September 22nd.
Annual Golf Tournament Sponsorships
GCAA’s 2010 Golf Tournament was held on May 6th at Waterford Golf Course. Sponsorship options were many and varied, ranging from hole sponsorships ($125) to a $10,000 Hole-In-One Contest ($500). Once a date and location for the 2011 GCAA Golf Tournament have been determined, sponsorship details will be available here.
Event & Education Program Sponsorships
Additional sponsorship opportunities become available throughout the GCAA calendar year and are associated with specific events or programs. These allow members to tailor both their support of the Association and their marketing efforts to specific audiences of potential clients. Some of the events & programs for which the GCAA has accepted sponsorships in the past include:
New Member Orientation Breakfasts
Seminars
Maintenance/Leasing/Manager Appreciation Events
Designation Program Lunches/Breakfasts (NALP, CAM, CAMT, CAPS)
Social Events (Talent Show, Bowling Tournament, etc.)
Phone the GCAA anytime for more information: 704-334-9511
